Crist Ventures acts as the entrepreneur's advocate. Its investment approach is to identify emerging trends within the communications, Internet, media and software sectors prior to recognition by the broader marketplace, and to take a proactive approach in working with entrepreneurs who have the desire, talent and determination to build a world-class company. The firm brings a very hands-on approach to each of its investments and relationships. Consequently, Crist Ventures professionals work with early-stage companies much more closely than most venture capital firms.